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According to Jim Rohn, the Law of Averages says that if you do something often enough a ratio will begin to appear. If you pitch yourself to 10 people and 1 responds, a ratio will begin to appear; you are at 1:10. You'll notice that once it starts, it tends to continue. If you talk to 10 you'll get 1. Talk to 10 more, get 1 and so on. Pitching, selling, hustling...


Whether you're managing it, pitching it or making it, music has its fair share of challenges. In the midst of the ups and downs sync licensing has emerged as the most lucrative part of the business. The big question is how can you get your songs licensed into the multitude of productions being made these days?Perfect Preparation Prevents Piss Poor PerformanceLet's...


15 years ago I made a rookie mistake when I received one of my first briefs from a major studio. I essentially didn't answer the brief and sent songs that I thought were great and they should consider because they are well, um…. great and kind of fit what they were looking for.A few days later I looked at what I had sent and thought Oh Shit I'm never going to hear...


Whether its broadcast or streaming platforms more opportunities are presenting themselves for under-the-radar artists. Some shows might only license 1 or 2 songs but others literally have their soundtracks flooded with indie artists. Many MTV and CW shows license a bunch of songs for various montages and the fees can sometimes not be that great, but the exposure...


In order to keep things nice and smooth when pitching and licensing songs to time-poor music supervisors it's best to keep these things in mind.> Never include your entire catalog or artist roster intro letters or music newsletters.> Don't send too much information – great emails are relevant to the music supervisor. E.g you know what they are licensing and you...