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Whether you're managing it, pitching it or making it, music has its fair share of challenges. In the midst of the ups and downs sync licensing has emerged as the most lucrative part of the business. We are constantly hearing songs in TV shows, Films, Commercials, Video Games and Trailers but how does it happen so frequently and how can you get your songs licensed...


There are literally thousands of people that license music whether its music supervisors, creative directors, editors, or agency producers. The major and indie labels are pushing their latest and greatest artists so they can hopefully align a sync or 2 with a release schedule. The major and indie publishers are looking to recoup on advances and artist managers know...


Talent, Persistence, Luck and Timing is a solid algorithm in any industry, but when it comes to sync licensing it can really help out to get the attention of the right people. Below are some tips on best times to be pitching your music for sync…TV You should be pitching your songs up to 12 weeks prior to network and cable TV shows going to air.The primary goal of...


Essentially in the world of TV the bigger the production budget the bigger the music budget, but that doesn't always mean that big dollars get shelved out for indie one-stop tracks. For example if a TV show has a music budget of $70 000 and the producers want a Kasabian track then it usually leaves a lot less on the table to pay for other one-stop tracks.TV can range...


More and more independent film producers are asking for 'Step Deals' due to budget and distribution constraints. A 'Step Deal' is when a person initially agrees to a smaller fee for certain rights to use a song in a film – such as worldwide festival rights. A contract is then put in place whereby if the film yields a targeted gross income, the rights to use the song...