I recently listened to a podcast where a well-known music supervisor used the term "Willing to be Lucky." She was being asked if she welcomes introductory emails from people she doesn't know, and her answer was YES. She explained that it's about serendipity—sometimes, she might be working on a project that perfectly aligns with the email or music she just received.
"Willing to be Lucky" means having your arms open to opportunities and taking actions that increase the likelihood of experiencing good things. It's about enhancing your chances of being lucky by being prepared, adaptable, and proactive in your ongoing efforts.
In the competitive world of sync licensing, where people strive to place their songs in TV shows, movies, commercials, trailers and video games, success often comes down to a combination of talent, timing, and a bit of luck. But what if luck isn't just a random occurrence? What if it's something you can prepare for, embrace, and even enhance? This is where the saying "willing to be lucky" comes into play.
Understanding Sync Licensing
Sync licensing involves granting the rights for a piece of music to be used in conjunction with visual media. There's no doubt it can be a lucrative and career-boosting opportunity however, the field is crowded, and standing out requires more than just great music. It demands a strategic approach, resilience, and a mindset that is all about opening doors.
Being Prepared
Being willing to be lucky starts with preparation. This means ensuring your music is not only high quality but is also well-categorized and easily accessible. Create a well-organized library of your tracks, complete with metadata that includes tempo, mood, genre, and lyrical themes. This makes it easier for music supervisors to find exactly what they need, when they need it.
Having all your ownership details in order, your PRO details and a basic understanding of the clearance process will get you way ahead of curve. Being ready to move quickly when an opportunity arises can make the difference between landing a sync deal and missing out.
Relationships
Luck often favors those who put themselves in the right place at the right time. Build genuine relationships with music supervisors can take time and persistence.
Networking isn't just about making contacts; it's about building trust and being memorable.
Adaptability and Learning
The sync licensing landscape is dynamic, with trends and demands forever evolving. Being adaptable and willing to learn is crucial. Pay attention to the types of music currently being licensed and understand why certain tracks are successful. This doesn't mean you should compromise your artistic integrity, but rather be aware of how your music can fit into different contexts.
Consider creating diverse edits of your tracks. Instrumental versions (A MUST), remixes, and shorter edits can increase your chances of meeting a specific need. Being flexible with your music makes you a more attractive candidate for sync icensing opportunities.
Persistence and Positivity
Rejection is a common part of the sync licensing journey. Not every pitch will be successful, and not every opportunity will pan out. However, being willing to be lucky involves maintaining a positive outlook and persisting despite setbacks. Each rejection has to be looked at as a learning experience that brings you one step closer to your goals.
Stay motivated by setting achievable targets and celebrating small victories along the way. Whether it's getting a positive response from a music supervisor or landing a minor placement, each step forward is a testament to your hard work and dedication.
Seizing Opportunities
When a potential licensing deal presents itself, act quickly and decisively. Ensure you're always reachable and responsive to inquiries. Demonstrating professionalism and enthusiasm can make a significant impact on sync licensing decision-makers.
Being willing to be lucky also means taking calculated risks. Always remember that the most unexpected placements can lead to significant exposure and future sync deals.
Apart from an amazing Sync Licensing Contact Directory theSYNCreport covers every aspect of the sync business including how to approach music supervisors and how to clear the rights of your songs in a professional manner.
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